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Practical and Actionaable Insights from a 4x Salesforce Certified Strategist & Marketing Champion
Organizations often struggle to utilize the vast customer data they gather. Salesforce Data 360’s Calculated Insights transform this data into actionable business metrics by defining calculations across multiple records. This…
The article emphasizes the importance of a structured implementation process for Salesforce Data 360. It outlines key steps, from defining business objectives and assessing data quality to connecting data sources…
Learn how unified profiles and identity resolution work in Salesforce Data 360, why they matter, and how businesses can turn disconnected customer data into more meaningful customer experiences.
Artificial intelligence is entering a new era — one defined not by simple automation or generative text, but by autonomous AI agents that can reason, act, and take action across…
As data volumes grow and privacy, cost, and latency concerns increase, organizations are rethinking how data should move — or whether it should move at all. Salesforce Data Cloud Zero…
As AI becomes ever more integrated into retail, holiday shopping in 2025 is all about personalization, convenience, and trust. Last season showed that AI isn’t just emerging — it’s proving…
Email remains one of the highest-ROI marketing channels — but inboxes are more crowded, attention spans are shorter, and customer expectations are higher than ever. In this environment, sending more…
Once you’ve confirmed that there are significant and ongoing deliverability issues for your email marketing program, it’s important to have a solid strategy to help get back into the inbox.…
Anyone working in email marketing knows that maintaining solid deliverability is critical to your program’s success. All of the time and effort put into developing a strategy and then designing…
Writing on the Wall is a newsletter for freelance writers seeking inspiration, advice, and support on their creative journey.
